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Почалося все з того, що якась Айсіс Венгер знялася в рекламі компанії OneLogin, де вона займається розробкою програмного забезпечення. Реклама знайшла живий відгук в інтернеті - багатьом здалося, що дівчата-інженери виглядають зовсім не так, інші вказували на те, що Айсіс слід інакше позувати.
У відповідь дівчина організувала флешмоб проти сексизму: вона закликала жінок, які працюють в сфері технологій, постити свої фотографії в соцмережі з тегом #ILookLikeAnEngineer - "Я виглядаю як інженер".
, яка традиційно виступає за все хороше і проти всього поганого, пропонує подивитися на рекламу за участю Айсіс і знімки за тегом #ILookLikeAnEngineer!
(Всього 15 фото)
A young Bay Area woman challenged stereotypes in the technology engineering industry in a new ad campaign that has created a buzz on social media around the world. When the ad got so much positive and negative response, Isis Anchalee Wenger took to Twitter to post a photo of herself holding a sign that reads: "I look like an engineer." The campaign is resonating with women all over the world who are posting their own "I look like an engineer" comments on Twitter including, Melinda Gates who applauds the campaign for challenging the face of engineering and Chelsea Clinton who said its helping breakdown stereotypes. The truth is there are few women in the tech industry. Wenger's boss hopes the ad campaign will increase diversity. "After the whole thing exploded we got more than twice as many female applicants, so that's been very positive," One Login CEO Thomas Pedersen said . #ILookLikeAnEngineer #Technology #Engineers #WhereYouLive #SanFrancisco
Фото опубліковано ABC7 News (@ abc7newsbayarea)
Just a few of the #NVIDIANs who are building the tech to advance deep learning, computer vision, self-driving cars, and much more. #ILookLikeAnEngineer #WomenInSTEM
Фото опубліковано NVIDIA (@nvidia)
We celebrate some seriously strog, incredible Women in Tech at blur #ILookLikeAnEngineer. This is how we do it. Here are just a few - we have more!
Фото опубліковано blur Group (@blurgroup)
I diagnose the application's illnesses and give them remedies #ILookLikeAnEngineer #HRIS #Oracle #PeopleSoft #Support #Consultant #worklife
Фото опубліковано Niken Nariswari (@nikennariswari)
These are the faces of the awesome female engineers of TTW! #ttwengineers #ilooklikeanengineer
Фото опубліковано JaneA (@ j.strongarm1)
TTW Girls #ilooklikeanengineer #sydney #campaign #techindustry #smart #creative #hillarious #beautiful
Фото опубліковано TTW (@ttwengineers)
#ILookLikeAnEngineer
Фото опубліковано Анастасія Колодіна (@blackheadfatcat)
I love my steel toes and high heels equally. #nofilter #ilooklikeanengineer #defystereotypes #steeltoes #highheels #construction #designbuild #industrialdesign #capitalprojects
Фото опубліковано Tay (@ temb13)
If I had a dollar for every time someone told me I did not look like an engineer, I'd be rich. But guess what, I do look like an engineer, this is what we look like. I spend my days helping manage upgrades and installations of large scale food and beverage manufacturing facilities and equipment to bring the products you consume every day to your grocery store. Cheese, beer, canola oil, margarine, chocolate, wine, water, milk ... all the good stuff! #Ilooklikeanengineer #womenatbeca #womeninengineering #proud
Фото опубліковано Erica Wodzak (@ericawodzak)
Friends. Art. Coffee. Robots. All things I love. #ILookLikeAnEngineer
Фото опубліковано morgan_fabian (@morgan_fabian)
Breaking stereotypes #ilooklikeanengineer #civilengineer
Фото опубліковано Afsana Mili (@a_mili_on)
Here are two of our badass engineers changing the future of machine learning one day at a time. #ilooklikeanengineer #boston #startups #werehiring #bostonstartup #developers #olin #bakingisfuntoo
Фото опубліковано indico (@indicodata)
Because I help bring light into your homes #ILookLikeAnEngineer
Фото опубліковано Ruby (@loveendlessly)
If I had a penny for every time someone said "You do not look like a CTO." Guess what? #ILookLikeAnEngineer #womenintech #diversityintech #womeninSTEM
Фото опубліковано Lisa Kavanaugh (@LtotheK) (@ltothek)
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